Our company defines your Unique Selling Point (USP) in step one of our four-step marketing process.
Your USP is part of your branding and defines your positioning within the marketplace. It helps to distinguish you from your competitors, and convince potential clients that you are the go-to source for a certain product or service. Our brand marketing services are designed to also relay your company’s vision, mission, and philosophy; in order to make a lasting impression on your potential clients. Your brand image should invoke a certain image to everyone that comes in contact with your company, through the effective use of color schemes, designs, words, and logos.
You define many aspects of your company image as soon as the business is started, however as your business grows it is often necessary for your brand image to evolve with it. When defining your brand image upon the inception of your business, the thought of “perception” is often neglected. As your company grows, it becomes more important to pay attention to how potential clients perceive your brand. Industries are constantly evolving, and businesses that define their brand based on a fad tend to be left behind. This is why it’s important to portray the image of longevity and stability when defining a brand image.