Direct Response

A Cool Brand Will Only Get You So Far

But Your Goal Is Ultimately to Maximize Marketing ROI

Direct Response Marketing | Our goal is to implement direct response marketing and optimize online lead generation. The proper utilization of squeeze pages, split tested for conversion, is our goal, and we strive for 25% opt-in rates.

Direct Response Marketing

What If You Had Too Many Leads?

Do you want leads? If so, you need to provide some form of value to potential clients in all of your marketing efforts. This is important because without providing some form of value, no potential client is going to subscribe to your mailing list. After all, what person would willingly give away their information for nothing?

So how do you provide value when marketing? We recommend using a soft approach, by offering potential clients something for FREE.  This is your offer! By doing this, you are engaging in a form of marketing called direct response marketing. By offering something to potential clients when they land on your site, it provides a non-threatening way to engage them. Whether you are offering a free eBook, webinar, CD or DVD; you can be sure that you will get more clients to opt-in than by offering nothing at all.

Effective Direct Response Means Adding Significant Value

Many businesses wonder why they should give something away for nothing. Well, this is because consumers are selfish, simple as that. They expect something in return for their information and engagement.

You expect their contact details, and they don’t want to give it to you. Therefore, the key is to bridge the gap by offering them something of value. Potential client email addresses are an extremely valuable commodity, as you can add these to your database to be used in future marketing efforts. This concept of offering something in exchange for potential client contact info is actually part of our Four Step Marketing Process.

Automate Your Follow-up Processes

Of course, you need to do more than simply collect potential customer data. This merely provides you with a prospect. Through the effective use of automation tools, you can nurture the potential client relationship until they are ready to buy. Our company has used this marketing strategy many times in the past, and the results have proven extraordinary, with some clients experiencing doubled to tripled sales. Let’s paint a picture. If 25% of all of your website visitors requested your free offer, that is a large amount of potential client data that can be used for future marketing. While it may seem unrealistic, we’ve seen these results happen, and have done it for our clients before.

Want to learn more about our internet direct response marketing strategies? Schedule a call with us today, or request one of our free resources for more information.

Want to learn more about our internet direct response marketing strategies? Schedule a call with us today, or request one of our free resources for more information.

America’s Marketing Agency

Poole Marketing Systems