Do you want leads? If so, you need to provide some form of value to potential clients in all of your marketing efforts. This is important because without providing some form of value, no potential client is going to subscribe to your mailing list. After all, what person would willingly give away their information for nothing?
So how do you provide value when marketing? We recommend using a soft approach, by offering potential clients something for FREE. This is your offer! By doing this, you are engaging in a form of marketing called direct response marketing. By offering something to potential clients when they land on your site, it provides a non-threatening way to engage them. Whether you are offering a free eBook, webinar, CD or DVD; you can be sure that you will get more clients to opt-in than by offering nothing at all.