Are you spending money on SEO, but not achieving the results you expected? A likely reason is that you aren’t taking advantage of the benefits that come from operating a company blog. We have found that businesses that operate a blog receive 55% more traffic than a business that doesn’t. Why is this the case? Blogs are naturally more SEO friendly than traditional websites, especially if they are optimized. Therefore, companies that operate both a website and a blog greatly expand their online footprint, and accelerate their SEO efforts. Think of all of the articles you see shared on social media, a large portion of these are derived from blogs of some sort. By not using this strategy, your business is missing out on a huge opportunity to reach new potential clients.