PPC Marketing

Attract New Website Visitors in Seconds

Take Advantage of PPC Advertising Platforms, such as AdWords, Bing Ads, and Social Media

Pay Per Click | Pay-per-click advertising is arguably the fastest way to generate website traffic and is effective for certain types of businesses. When undertaking this form of marketing, it is important to allocate money wisely and minimize unnecessary spending in order to maximize ROI.

Pay-per-Click Marketing is Quick and Easy

Maximize your ROI through Effective Quality Score Usage, and Targeting

PPC, or Pay-per-Click, marketing is when you have a popular internet platform advertise your company, and pay a fixed rate every time a user clicks on your ad. This method is great for getting instant traffic, however, it can be expensive unless used effectively.

If you look next time you use a search engine or social media, you will likely see ads at the top of the page, or on the side bar, labeled as sponsored content. This is where PPC ads appear. When it comes to PPC advertising, most businesses assume that the ads which appear at the top of the page are only there because they paid the most, however this isn’t necessarily the case. Like search engine results, search engines also assign a score to PPC ads based on certain factors, meaning that the top ads aren’t necessarily spending more than their competitors. This is called PPC optimization, and it is critical that any company which undertakes this form of marketing understands it well in order to maximize ROI.

Our company focuses on maximizing the conversion rate of PPC campaigns, by optimizing your landing pages and targeting quality leads. Your quality score determines your ad placement, and by optimizing this you can dramatically increase ROI with no additional spending. We also work with our comprehensive analytics dashboard to determine which PPC methods are delivering conversions, and which are eating up the budget.

PPC Advertising, PPC Marketing, PPC Alabama

Our PPC Strategy – A Sneak Peak

Quality Score– When you initiate a PPC campaign, each of your target keywords will be issued a quality score. This quality score depends on how specific you wish to target, and the higher the score, the less you will have to pay per click. Our experts will help optimize your PPC to maximize your quality score, so you end up paying less.

PPC Analytics– The success of a PPC campaign isn’t determined by how many clicks you get, but rather what actions those users take once they click the ad. Tracking both clicks and post-click actions lead to a better understanding of which ads have higher conversion rates.

PPC Analytics– The success of a PPC campaign isn’t determined by how many clicks you get, but rather what actions those users take once they click the ad. Tracking both clicks and post-click actions lead to a better understanding of which ads have higher conversion rates.

Laser-Like Targeting– PPC marketing is great in that you can target essentially any market out there, whether by interest, location, demographics, or anything else you can imagine. We will help you determine which targeting strategy will generate the highest ROI for your business.

Tons of Advertising Options– Whether you are looking at advertising on a search engine, such as Google, Yahoo, Bing, or a social media network, such as Facebook; you are not constrained by choice! Our company will help you determine which platforms will best meet your PPC advertising needs.

Our company is experienced in designing and implementing effective PPC advertising campaigns, while simultaneously optimizing your landing pages to maximize the conversion rate. Admittedly, it is fairly straightforward to initiate a PPC campaign, however, when you utilize our services you are benefitting from years of experience and knowledge specific to the PPC arena. Get in touch with us today to learn more about our services, and how we can help you develop an extremely effective PPC campaign. Let us help you with our  PPC Services.

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Poole Marketing Systems

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