A good website is a cornerstone of an effective marketing plan. If you envision a marketing plan as building a house, a website is like the foundation; you need it to be strong, well-designed, and effective. Once you have a well-built, well-designed website, it can be enhanced and optimized in order to grow your brand prominence online. Our firm specializes in this approach to web design, and we have years of experience building websites that are effective in growing corporate exposure, and subsequently sales and revenues! The key to an effective website is a user-centric design. When a potential client visits your website, they should not only have a strong idea of what you do within 10 seconds but also know how they can benefit from your services within 30 seconds. Your content should be able to engage them to remain on the website, where they will learn more and more about your company; creating a lasting impression in their minds. The bottom line is that your website is the foundation of your marketing plan, and is designed to achieve sales and new clients.
If you are selling a product or service directly from your website, the purchase process should be extremely simple and easy to use.
If you are trying to book appointments or have clients opt-in to a program, you need to ensure that the process to do so is visible from the moment they visit your home page.