Many businesses don’t realize that Google looks at the speed of your website when determining search engine rankings. If your business lags, or is too slow, it can lower your SEO ranking and affect your marketing efforts. This begs the question, how does one make their website faster? Our company offers this service, called Website Speed Optimization. This process involves caching your website content in browsers, minifying (consolidating) your CSS and Java script files, and using content delivery networks.
Google cares about the speed of your website because it is a key component in user experience, one of the defining aspects of SEO. Not only this, but Google also ranks your site based on how quickly people leave after visiting it. Ask yourself this, how long would it take you to leave a website if it weren’t loading fast enough?